Latest Newsletter Release:

December

Google’s November’24 Core Update is Finally Complete! It’s a tradition, and Google has no intention of breaking it! That’s right...Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season. While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the Search Engine giant to stick to the schedule, were left wondering as to when it would actually end.

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More Newsletters:

  • That’s roughly a year after the company first announced the update and gives us another six months to prepare for it.

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  • Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help.

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  • On Dec 3rd, 2020, Google began rolling out a new core algorithm update, and as always it made some people happy, while others weren’t as pleased about it.

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  • To help your start-up or medium-sized business gain momentum, we have listed some important local marketing strategies. These strategies can help you to increase your brand’s awareness.

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  • Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website.

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  • We’ve officially entered October, and the clock has started ticking for businesses that usually start preparing for the crazy in-person shopping season starting from Black Friday till December. With COVID-19 safety precautions in place and the uncertain times we’re all living in

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  • In July 2020, Google revealed how it plans to protect Google Chrome users from submitting insecure forms, beginning in Chrome M86. The search engine giant announced that the new update will warn users against completing forms on secure (HTTPS) webpages

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  • Google has always tried on creating a social media platform that will generate the same or even more buzz than FaceBook, Instagram, etc. In what proves to be yet another shot at creating a social media platform that will gain adoption, Google has started introducing the all-new social

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  • Other than using organic tricks, around 80% of local marketers are buying ads on Google. This figure is almost 10% more as compared to last year, as revealed by a MOZ survey of 1,300 local marketing agencies, small businesses and multi-location enterprises.

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