SEO FAQs

Search Engine Optimization (SEO) FAQs

First….Organic Search Traffic counts as a significant portion of a website’s overall traffic, especially if the website ranks well for relevant keywords. In some cases, organic search traffic can make up the majority of a website’s visitors when put into a Digital Marketing Strategy. Investing in organic SEO is the first step to building a strong foundation for your online presence. It’s one of the most effective and cost effective ways to consistently attract high-quality, targeted traffic to your website, boost your visibility in search results, and establish trust with your audience. You don’t use organic SEO, for a “quick win”; you invest to create and maintain a sustainable and long-term strategy for online success.

DO I REALLY NEED ORGANIC SEO?

The answer is 100% YES. It’s just as important and the most important piece of a digital marketing strategy.

Having a professional organic SEO campaign ensures that your website ranks well in search engine results, leading to increased visibility, more relevant traffic, and long-term sustainability without relying solely on paid advertising. Driving more valuable, unpaid traffic to your site.

Deciding Whether you need SEO or paid or even traditional type marketing depends on your online goals and most importantly your competition; however, for most businesses and websites, SEO is essential to improve visibility, attract organic traffic, and stay competitive in the digital landscape.

WHAT EXACTLY IS ORGANIC SEO?

Organic SEO is the practice of optimizing your website’s content and structure to naturally improve its visibility and ranking in search engine results, without relying on paid advertising.

Organic traffic refers to the visitors who come to your website through unpaid, natural search engine results, often as a result of using keywords or phrases that your website ranks for without the use of paid advertising.

HOW EFFECTIVE IS ORGANIC SEO?

The effectiveness of organic SEO can vary depending on your industry, competition, and the specific keywords you target. In most cases, a combination of organic and paid strategies will yield the best results when performed in one overall strategy. The agency should be using the best tools and competitor analysis tools available in order to create a custom SEO or digital marketing strategy that will work.

WHAT DOES SEO COST

Typically, SEO companies will cost $2500 to $7,500 per month. While you can find SEO firms for cheaper, you need to watch for SEO scams, which often lure businesses with the promise of cheap SEO services.

HOW LONG DOES ORGANIC SEO TAKE?

Typically, you might start to see noticeable improvements in 3-6 months, but achieving top rankings can take 6 months to a year or even longer, widely based on several of the factors mentioned below. SEO is an ongoing process, and results tend to compound over time as your website gains authority and trust in the eyes of search engines.

Website’s Current State: If your website has a solid foundation with good content and proper technical optimization, you might see results sooner.we will audit the entire site prior to make sure it has the resources needed. We’ll then monitor the user experience.

Keyword Competition: Targeting highly competitive keywords may take longer to rank for compared to less competitive ones. Our tools will help deliver valuable competitor insights on what they are doing to rank.

Content Quality: High-quality, informative, and relevant content tends to perform better in search results over time. Our competitor content analysis will help determine the best topics and content gaining the most attention and traffic .

Backlink Profile: Building a natural and authoritative backlink profile can also impact how quickly your site ranks.

Consistency: Consistent SEO efforts, such as regular content updates, link-building, on-page SEO, website maintenance, titles, description maintenance, competitor research and more can help expedite the process.

WHAT’S THE QUALITY OF AN ORGANIC LEAD?

Organic SEO typically generates higher-quality leads because it attracts visitors who are actively searching for information, products, or services related to your website’s content or offerings. These leads are often more engaged and interested in what you provide, as they’ve found your website through their own search queries. They are also more likely to convert into customers or take desired actions on your site, making them valuable for your business. As our team researches and studies user experience we will make the necessary edits and suggestions to help improve the overall forecast.

IS ORGANIC SEO DIFFICULT?

Organic SEO can be challenging, especially if you’re competing in a saturated or competitive online market. It requires a good understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and ongoing effort to maintain and improve your website’s rankings.

WHAT PERCENTAGE OF SEARCHES ARE MADE UP OF ORGANIC SEARCH TRAFFIC?

The percentage of users who come to a website through organic SEO (Search Engine Optimization) can vary widely depending on several factors, including the industry, the website’s content and quality, the effectiveness of its SEO efforts, and more. Organic SEO refers to the practice of optimizing a website’s content and structure to rank higher in search engine results pages (SERPs) naturally, without paying for placement.

Typically, organic search traffic can account for a significant portion of a website’s overall traffic, especially if the website ranks well for relevant keywords. In some cases, organic search traffic can make up the majority of a website’s visitors, while in other cases, it might be a smaller portion.

More SEO FAQs

DOES MY BUSINESS NEED SEO?

Most businesses need SEO to thrive. Because many purchasing journeys involve search. Take a niche product like “premature baby clothes.” Semrush data shows that this term alone gets around 1,300 monthly searches in the U.S. Without SEO, it’s likely that your competitors will outrank you for relevant keywords. And you miss out on valuable exposure and traffic. (SOURCE: SEMRush)

WHY ISN’T MY WEBSITE RANKING ON GOOGLE?

If your website or webpage isn’t ranking on Google, it could be because it isn’t indexed. (In other words, it hasn’t been crawled and stored in Google’s index.). It might just be that Google hasn’t found it yet. In which case, you can request indexing. Or, perhaps there’s a technical issue you need to resolve (e.g., web crawlers are blocked via robots.txt). (SOURCE: SEMRush)

WHY HAS MY ORGANIC TRAFFIC DROPPED?

Your organic traffic has probably dropped because of a drop in rankings. Google rankings fluctuate as Google’s automated systems discover new content and adapt to user behavior. Plus, Google releases regular algorithm updates that can have a significant impact on rankings. As the search engine constantly strives to improve its results. It’s best to have a professional SEO Agency handle all of your SEO Marketing. (SOURCE: SEMRush)

DO YOU TEACH OR TRAIN CLIENTS ON YOUR CUSTOM SEO STRATEGY?

Unfortunately we do not share our processes, strategies, and/or methods, as these are proprietary and the result of several years of experience in the industry. If you are looking for something such as an assessment of performance, keyword rankings, etc. this information is made readily available on an ongoing basis in your monthly reports.

We provide a service, not education or coaching (sorry 😔), and as such we’re not set up for this kind of access, nor would any agency that provides a done-for-you service. Each strategy is different for each client, each industry, etc. and is customized using our knowledge, data, and internal tools. We recommend clients take free courses provided by Google or other sites to learn the basics of SEO if they are interested in taking on performing actual SEO services. We also recommend clients to become more familiar with tracking, and analytic metrics rather than the actual SEO strategy itself. We will provide SEO tasks that we perform on a monthly basis. SEO companies like Shoreline Media Digital Marketing are hired because we are professionals in doing the actual work and generating results.

WHAT ARE CERTAIN TECHNIQUES YOU USE IN YOUR CUSTOM SEO STRATEGY?

As an SEO company we help businesses grow their online search and rank higher on search engines. We do this using multiple tools and strategies that we’ve built into our company. SEO companies perform multiple tasks to achieve multiple goals, including Keyword research and the role keywords play, competitor keyword research, Content creation, competitor analysis, on-page SEO, off-page SEO, link-building, SEO audits, content audits, technical SEO, topic clusters and research, A/B Tests, visibility and citation building, and much more.

WHAT TOOLS ARE USED IN YOUR OVERALL STRATEGY?

At Shoreline Media Digital Marketing we are fueled by industry leading tools. We prioritize innovation over exclusive technology.Our success thrives on our straightforward marketing approach. A significant element of our strategy involves selecting the ideal technology partners and vendors who excel in their fields, thus enabling us to excel in ours. We employ top-notch tools for reporting, research, competitor analysis, and various other aspects tailored to each client. Learn More Here.

DO WE HAVE ACCESS TO THE TOOLS YOU USE?

We do not “share” access to any agency tools, accounts, software/vendor subscriptions, etc. For starters, these resources are shared across multiple clients, and giving access to anyone outside of our employ would be a major breach of trust and privacy. We’re also not in the software reselling business. We provide a service, not education or coaching, and as such we’re not set up for this kind of access, nor would any agency provide a done-for-you service. All of the data, research, and information we collect is provided in our monthly reports. Our monthly reports are fully equipped with multiple tracking metrics. Much more than you would receive with other agencies. We provide it all (we’re awesome 😁).

ARE ALL OF YOUR STRATEGIES CUSTOMIZED TO FIT THE EXACT CLIENT AND INDUSTRY?

Yes, we provide customized SEO Plans for your business based on business type, target audience, competition, and current state of SEO. We have tailor-made strategies for each business type.

• Storefront Business serving customers within 0-5 miles radius
• Services Area Business serving customers within 5-15 miles radius
• Multi-location businesses serving a region or state
• Franchisee businesses
• National businesses
• Ecommerce businesses

For local businesses, the foremost priority lies in optimizing their Google Business Profiles, closely followed by citation building and meticulous on-page SEO efforts.

In the case of B2B enterprises, a pivotal emphasis should be placed on comprehensive regional keyword research and the creation of high-quality content, in conjunction with a focus on page optimization and enhancing the overall page experience.

Ecommerce businesses, on the other hand, should prioritize technical SEO considerations, website design and structure, and a robust approach to on-page optimization, as these factors significantly impact their online success.

WHAT ARE SOME STEPS YOU TAKE TO OPTIMIZE AN ACCOUNT?

SEO is a continuous process. This process should be completed monthly and expect to continue optimization for a minimum of 12 months. The longer the strategy is in place the better it works. SEO is composed of several steps. Some of the most essential steps are:

Research – This phase involves conducting in-depth research encompassing comprehensive keyword analysis, competitor analysis, and a thorough examination of existing content.

Creation – Following research, the next step is the creation of content aligned with target keywords and tailored to the intended audience.

Implementation – Implementation involves executing various SEO strategies, including on-page optimization (utilizing elements such as Hx tags, page titles, ALT text, Schema tags, and Canonical tags), addressing technical SEO aspects (including URL structure, page speed, and CRO), and actively pursuing link-building efforts.

Analysis – Post-implementation, it’s crucial to delve into data using tools like Google Analytics 4, Google Search Console, and Google Business Profile Insights to gain valuable insights.

Revise – Lastly, based on current trends and analytical data, it’s essential to revisit and revise SEO strategies and tactics to maintain and improve online visibility and performance.