Latest Newsletter Release:

October

Google's AI Overviews are displaying more content that is relevant to a niche, while giving less emphasis to generic websites that are associated with large brands across a variety of themes.

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More Newsletters:

  • Google’s new system for generating titles – “Titlepocalypse”, which was supposed to generate titles for about 20% of the web pages in the search results..

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  • On August 17, 2021, many people noticed Google using header tags (H1s & H2s) rather than meta title tags as titles.

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  • Google recently said that the new algorithm update for Google search "is even more effective at identifying and nullifying link spam more broadly, across multiple languages.

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  • The month of June saw SEOs scrambling to keep up with a number of updates rolled out by Google, namely core, page experience, and spam updates. These updates also had the SEOs scratching their heads, trying to figure out the exact cause...

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  • Google has always placed a great deal of importance on User Experience (UX). In fact, every Google algorithm update has been about ensuring the users can gain access.

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  • Google’s mission is to organize all the information from around the world. A part of this mission is to organize product information for shoppers and retailers.

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  • A new Google My Business (GMB) performance report feature has been introduced, using which you can easily check how people find your business.

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  • That’s roughly a year after the company first announced the update and gives us another six months to prepare for it.

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  • Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help.

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