Latest Newsletter Release:

October

Google's AI Overviews are displaying more content that is relevant to a niche, while giving less emphasis to generic websites that are associated with large brands across a variety of themes.

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More Newsletters:

  • Google launched a broad core update that lasted for almost 15 days. This update was global, impacting all regions and all languages. It was a major update that appeared to have a significant impact on search results.

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  • The debate on AI versus human content has been doing the rounds for months, and people may call it a stale topic now, but man, oh man, it’s only getting interesting!

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  • It is decided that we are marching into the future with AI by our side. From academics to professions and businesses to trades, it is going to accompany us everywhere like butter

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  • Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google.

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  • It is a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets.

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  • You might be wondering how this is possible. You are doing just fine with AI tools and even progressing in your business. They write for you, act as your virtual assistant, and pretty much help you with everything.

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  • If you receive this message from Google, “Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”,

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  • In August, Google announced a new big search ranking algorithm update, named the helpful content update – probably its biggest update in a decade.

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  • Google updates its algorithm frequently. At times, they announce the major updates beforehand, and at times they inform after initiating one. The last update was rolled out on May 25th

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