Latest Newsletter Release:

December

Google’s November’24 Core Update is Finally Complete! It’s a tradition, and Google has no intention of breaking it! That’s right...Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season. While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the Search Engine giant to stick to the schedule, were left wondering as to when it would actually end.

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More Newsletters:

  • Google has made an impressive stride in supporting small businesses. Last month, at GML2023, Google showcased a revamped version of its Merchant Center, aptly named Merchant Center Next, along with an innovative AI feature..

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  • Important Ranking Factors. While 3 of the above ranking systems were completely taken off the list, the Page Experience System has been excluded from the main list but not added to the retired list.

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  • Google launched a broad core update that lasted for almost 15 days. This update was global, impacting all regions and all languages. It was a major update that appeared to have a significant impact on search results.

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  • The debate on AI versus human content has been doing the rounds for months, and people may call it a stale topic now, but man, oh man, it’s only getting interesting!

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  • It is decided that we are marching into the future with AI by our side. From academics to professions and businesses to trades, it is going to accompany us everywhere like butter

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  • Thanks to a study that was earlier published by Sterlingsky, we learned that if a local listing manages to garner 10 reviews or more, they get a ranking boost in the Local Search Results by Google.

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  • It is a well-observed fact that reviews affect your business’s rankings in local searches. But nobody has told you how or in what manner. And you may believe that the more reviews your business has, the higher its ranking gets.

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  • You might be wondering how this is possible. You are doing just fine with AI tools and even progressing in your business. They write for you, act as your virtual assistant, and pretty much help you with everything.

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  • If you receive this message from Google, “Your business profile on Google has been unfortunately suspended, and the reason for the suspension normally is only “due to quality issues” or “suspicious activity”,

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