Latest Newsletter Release:

December

Google’s November’24 Core Update is Finally Complete! It’s a tradition, and Google has no intention of breaking it! That’s right...Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season. While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the Search Engine giant to stick to the schedule, were left wondering as to when it would actually end.

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More Newsletters:

  • Unlock the power of Local Search: A guide to online neighborhood dominance. In the digital age, where visibility equals viability, Local Search Engine Optimization (SEO) emerges.

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  • Google Business Profile Websites: The End Is Near: Google has announced an essential change to websites created using Google Business

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  • Google Considers Business Hours as a Local Pack Ranking Signal. Recently, SterlingSky revealed that Google uses business hours of operation like...

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  • Google Unlocking the Power of SEO for Holiday Success! As we embrace the festive spirit, it's crucial to seize the opportunities that the holiday season.

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  • If a business happens to be owned by individuals with disabilities or Indigenous communities, they can now make that known on their Business Profile.

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  • Did you know ChatGPT used to have a limitation on the data it could use? Well, that's history now! ChatGPT has learned a new trick—it can browse the internet.

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  • Google has decided to change the results in FAQ and How-To rich results, showing them less often in the search results. Google wrote in the post, “To provide a cleaner and more consistent search experience.

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  • Google is known for testing out something new every now and then. This time around, the search engine giant is testing a new link option on Google Business Profile.

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  • With the end of GA3, the last day for collecting new data in Google Analytics Universal Analytics (aka, GA3) has passed, and this didn’t go down well with lots of publishers.

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