Better Facebook Marketing

Retargeting campaigns remind website visitors of your products and services after they leave your website. After visitors visiting specific pages or products, Social Media Retargeting allows you to retarget those visitors and provide relevant ads when they visit other websites.

Build Your Business on Facebook

Social Media Retargeting is a great marketing tool because it lets you focus your advertising on people who have already expressed an interest in your website, online store, or services. One of the popular types of Social Media Retargeting is providing Facebook, LinkedIn, or other platforms with a list of customer contact information. This contact info is put into an audience and anyone matching that info will be served your ads. These are also used for Brand Awareness and visitors visiting the site in general or a specific page, product, etc. This information is securely hashed on your browser. Your customer list will not be shared with other businesses.

In Short: Retargeting campaigns remind website visitors of your products and services after they leave your website. After visitors visiting specific pages or products, Social Media Retargeting allows you to retarget those visitors and provide relevant ads when they visit other websites.

Drive Traffic and Sales

Measure Customer Demographics

Get Results With Retargeting Ads

What Is Retargeting?

Social Media Retargeting is a way of marketing specifically to customers with products or services that they have already examined. Whether it is items in a cart that were never purchased or simply pages for items or services that they visited but did not buy, you can market directly to their interests. Retargeting works with various types of Social Media to present ads to people across different platforms and networks, allowing you to use their entire internet presence for your marketing needs.

Close Leads Today

Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that leads costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Scroll down to read more about our all-in-one reporting and automation platform.

How Do You Pick a Retargeting Audience on Facebook?

Using your own customer data and the data compiled from Facebook Ad Pixel and Facebook SDK, you can target a specific audience for your remarketing campaign. You can set parameters that let you automatically add people to your custom audience based on the data from Facebook Pixel or Facebook SDK. The most common targets are people who view an item but do not make a purchase, or people who put items in their cart without completing the purchase.

Customize Your Ads for Retargeting or Use Existing Ads

You can choose ads you already have or customize ads specifically designed for retargeting. Retargeting ads may say “forget something?” if some other reminder that people left something in their cart. Sometimes people offer discount codes if someone returns and completes a purchase.

Retargeting Tools

Facebook, LinkedIn, Instagram, and more offer a ton of tools to help with Social Media Retargeting. To retarget customers, you want to start out by installing the Facebook pixel and the Facebook SDK. This is done by our development team once we have access to what is needed. These tools can be pasted installed on your site. Once they are on your site, they track visitors to your website, watching what items they add to their carts, and what items and pages they view. This allows you to tailor your advertisements to them. Shoreline then takes this data and monitors it to be sure that all ads are targeting the best possible audience that we see will take action on purchasing a product, completing a form, calling regarding your services, etc.

Social Media Services

  • Valuable Insights

    Our team analyses industry leaders and competitors to craft a specially tailored social media strategy for your business.

  • Page Management

    Manage vital resources for current and potential customers via your Social Media Pages. The Shoreline Social team makes sure that your business’s listings are properly optimized to continue to deliver results.

  • Weekly Updates

    There is nothing worse than having a social media account with zero presence. With access to our custom Social Media Dashboard you have the power to create, schedule and manage posts and view valuable data on your exact demogrpahcis.

  • Social Media Reporting

    All of our clients have access to our dedicated Client Dashboard, giving you the tools you need to track effectiveness and determine ROI of your social media efforts. Custom Social Media reports are delivered weekly and monthly on all connected accounts we manage.

Close Leads Faster

We can deliver leads but are you closing the leads? Successful inbound marketing strategically delivers online content to effectively convert leads. Whether you are a Small Business, Corporation, or Franchise we can help deliver a powerful approach and plan to help nurture every lead that we deliver.

We Help Businesses THRIVE with our All-In-One Sales & Marketing Automation Platform. Easily organize leads from your website, landing pages, surveys, forms, calendars, inbound phone systems, and more. Automatically message leads via voicemail, phone call, text, e-mail, Facebook messenger, and more. Collect payments, schedule appointments, track and measure analytics, view sales opportunities, your sales pipeline, and the conversion rates for different channels. Bottom line: our innovative, all-in-one platform gives you the tools to turn more leads into sales!

More Customers Today

Shoreline is committed to helping businesses of all sizes achieve and surpass their sales and growth goals. We understand that some smaller businesses don’t have the manpower or budget that others may have, and that’s why we’ve built a platform and service that can be custom-fit to the needs and budget of any business. We’ve created data-driven strategies that will help your business close leads more quickly, and more professionally.

Data Driven Marketing Automation

Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that leads costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.

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