Plumbing SEO Case Study

Despite providing a critical service, it can be difficult for Plumbing and HVAC companies to stand out among the competition. At Shoreline, we recognized that the best way to improve our client’s online presence was by increasing their local standing in the community. To do this, we developed a robust campaign of long-tail keywords and click-through traffic, uniquely targeted to potential residential and commercial Plumbing and HVAC customers in the area.

Plumbing Marketing Agency
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    Traffic

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    Goals

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    Organic Leads

The Digital Marketing Challenge

Despite providing a critical service, it can be difficult for Plumbing and HVAC companies to stand out among the competition. At Shoreline, we recognized that the best way to improve our client’s online presence was by increasing their local standing in the community. To do this, we developed a robust campaign of long-tail keywords and click-through traffic, uniquely targeted to potential residential and commercial Plumbing and HVAC customers in the area.

The Digital Marketing Solution

Before all else, we identified and enhanced customer intent with a rigorous informational update across all major search engines. From physical addresses to phone numbers, we ensured that our client’s contact info was correct, complete, and consistent across the board. Next, we developed and distributed on- and off-page content optimized for SEO and social media, allowing us to fully reach our audience.

When they first approached us, our client was ranking for only ten keywords. Within one year of campaign implementation, campaign momentum was in full throttle, with this local Plumbing and HVAC company ranking on the top page for over 400 keywords! A growth of more than 3960%, this search engine success was closely mirrored in page views (33.01% increase), overall site traffic (41.75% increase), and most impressive, an increase of 46.87% in Google Organic Sessions.

The solution was simple. A more professional approach and customized Digital Marketing Strategy that works for their specific regional and local audience creating their own customized Plumbing SEO Strategy.

A Valuable Partnership

A custom Data-Driven SEO and Digital Marketing Strategy for the Plumbing Industry. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan. Shoreline Media, your best solution for Plumbing Digital Marketing, Lead Generation, Lead Nurturing, and Search Engine Optimization (SEO).

Contact Us if you'd like to learn more about how the team at Shoreline can help drive more leads.

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