What Is an eCommerce Popup?
An eCommerce popup is a type of informational or promotional message that appears over your site’s content to grab your visitors’ attention. These messages are specifically designed to attract new leads and customers to your online store.
You’ve likely seen eCommerce popups in the past. Here’s an example of one that the Shoreline team built and can build. This is just one example of the many types of eCommerce popup templates we can create.
What makes these eCommerce popups unique?
How are they any different from other types of popups we see online every day?
Many popups that you see try to get your email address using something called a lead magnet. A lead magnet is typically some type of content that offers a lot of value to the reader in the form of information. Popular lead magnets include:
- eBooks
- Infographics
- Case studies
- Webinars
And more. The goal is to exchange this valuable content for a piece of contact information. Here’s an example of what this type of popup typically looks like:
Once a business has an email address, they can nurture the relationship and turn warm leads into customers.
But eCommerce popups tend to take a different approach.
Rather than using a lead magnet in the form of content, they offer a tangible financial incentive to their audience.
In other words, eCommerce popups are enticing because they let customers instantly save money.
This could be like having a 2-for-1 deal on products or providing customers with a discount on their purchases. Here’s another eCommerce popup example made:
The best part about using eCommerce popups to get more sales
Part of the checkout process includes customers providing their email address. So not only do you get to make a sale, you can still add contacts to your email list.
Then, once you get good at email marketing, you can create email campaigns to boost repeat customers.
That means the right eCommerce popup can lead to more longterm profits for your business.
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team
