Search engine optimization (SEO) is a process to improve the ranking of your website so that your website appears frequently in the search result list. The process of SEO is to choose the best possible keywords to enhance your webpage search engine friendly. It is very important for your website to appear in the first 30 search results when a user searches a keyword related to website as the user finds it boring and generally feels that only the first few searches would lead to appropriate websites and if the website is not a part of first few search result then they might consider that your website is not good enough.
SEO increases the ranking of your website making it a part of the first set of search result list. There are certain tips that must be considered to increase the number of users on your website using search engine optimization.
Eye-catching title
Title of a topic is one of those major aspects that attracts the user. If the title explains the information contained in the article effectively then it is probable for your website to achieve higher search engine ranking. The title must contain most commonly searched keywords in order help the user in finding the information they require. An effective and appealing title should contain the focal keywords, be relevent to the information provided and motivates the user to click on it when they first see it on the search result list.
Best possible use of Meta tags
The Meta tag used to describe your website pages need to be very commonly used so that as soon as people search for those words immediately your website appears in the first few search result list. These words should be skillfully used to describe every information available or provided by the website in order to increase the traffic on your website.
Use friendly URLs
There are two types of URLs; dynamic urls and static urls. Dynamic urls are difficult to remember and type. Some search engines are even unable to indicate pages with dynamic urls. An example of a dynamic url is example.com/my_page.php?id=5&task=view. On the other hand static urls are easy to remember and convenient to type as well. These urls are search engine friendly urls as they assist in increasing the ranking for your website by containing keywords in the URL it self. For example: example.com/seo+tips/.
Provide relevant links
One if the major aspect which is considered while ranking a website is whether the website provides links to other website with the same interest. A website that provides link to other similar websites is considered more while ranking as compared to a website which does not provide link to any other website. The major reason is that it is impossible to include everything on your website and since your user will be needing as much information as there is to help them fulfill their requirement you need to give further links to the websites that contain further information. This way the users will definitely click on your website first and then go to other websites (if required) through the link provided.
These tips help you in increasing traffic on your website which eventually will result in high ranking amongst other websites.
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Categorised in: Tips & Tricks
This post was written by Shoreline Content Team
