Facebook Lead Ads
Instant forms or Facebook Lead Ads let customers fill in their information directly on Instagram or Facebook without having to go to your website. And they’re very effective; businesses saw a 20% lower cost per qualified lead when they used instant forms to collect information.
Tips for setting up a successful instant form:
Qualify your leads using conditional logic
Add dynamic questions to instant forms to filter out people who are unlikely to become customers.
Use 3 or fewer questions
Advertisers who asked 3 or fewer questions in instant forms had a 26% lower cost per lead against comparable advertisers who asked more than 3 questions.2
Use a single field for a full name
Advertisers who used a single field for a full name in their lead forms had a 14% lower cost per lead than comparable advertisers using separate fields for first and last names.2
Ask for either an email address or a phone number
Advertisers who asked for one or the other lowered their cost per lead compared to advertisers who asked for both.
Receive up-to-date information with custom questions
Make sure the data you receive from customers is current by adding custom questions.
Customize your form with rich creative
Connect your instant form to your brand by adding brand imagery or colors, customized messages, an about us section, and more.
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team
