So You Want To Generate More Qualifying Leads for Your Franchise?
The power of Organic SEO is amazing. The power of Shoreline Media behind your Franchise SEO is even better!
One of the best things about having a franchise is that your company gets to benefit from franchise marketing and advertising plans. Multiple locations, more content and more… well, content.
However, when it comes to marketing your individual franchise location, it can be a challenge to help your location stand out from other locations. You want to make sure that your advertising dollars are bringing customers into your business and leads to your website. Some do very well with traditional type marketing such as Print, Magazines, etc. and some better with just Digital such as Organic SEO, Google Adwords, Facebook Ads and other types of platforms. This tells us that all types of Franchises and Franchise Industries have different types of conversion points. Some are going to work better than others will but it’s up to your agency to create and customize a strategy that’s going to work best for you and your location.
Using customized Digital Marketing and Search Engine Optimization (SEO) strategies are one way to help ensure that your marketing efforts are reaching your target audience. To understand how Franchise SEO and Franchise Digital Marketing can help you rank for people who are looking for businesses like yours in your local area, it is important to first understand what actually foes into Digital Marketing. These Marketing strategies allow us to use Search Engines, Ad Campaigns, Tracking Software and more to your advantage.
Franchise Marketing Web Tips
- Use Google Tag Manager. Please …
- Check for broken links or 404 errors
- Check duplicate content reports
- Implement all types of map listings. Google, Bing, etc.
- Make sure all directory listings match
- Have a content strategy
When you type in search terms, the search engine uses a fairly complicated algorithm to try to find the results it thinks will be the most relevant for your search. In addition to relevancy, most search engines also offer paid results, which may not “match” the search terms as much as another result, but have been sponsored to appear at the top of the search results. All search engines use similar approaches, but because Google dominates web searches when people talk about SEO, they are generally talking about tailoring your content to align with Google’s search algorithms.
Franchise Marketing SEO Tips
- Make sure the website and locations on the website are set up correctly
- Make sure all of your scripts are working and implemented correct (Use Google Tag Manager)
- Make sure the website works well on mobile devices and tablets
- Test load time and speed of your website
- Tag EVERYTHING correctly
- Build a powerful SEO strategy
The point of SEO is to help conversions. Generate leads, etc. Using a strong content strategy on your pages will help rank higher than the content on competitors’ pages, making it more likely that someone searching for your product in your area will come to your website. Ideally, for SEO you want to be the very first result that someone sees. However, if you own a franchise location in a specific area, it is more important to be a highly-ranked result for your local area than just having an overall highly-ranked result. Local SEO is extremely important when it comes to Franchises and the websites must be set up correctly in order to rank in certain local areas.
Think about it. You want visitors to your website to become customers, and for local-type businesses, such as franchise locations, that means you need to target local people. Google Map optimization also plays a very large part in attracting quality customers by optimizing the listing for your specific Franchise location and type of service. The power of a local map listing is one of the best ways to help drive visitors to your site.
While the concept behind SEO may be simple, figuring out how to master it can be more complicated. Shoreline Media has experience working with franchisees of all sizes to create custom SEO strategies and content strategies for websites that focus on driving local customers to your franchise location.
Let us show you how to make the most of your marketing budget. You work hard, Isn’t it time your Digital Marketing Agency did too?
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Franchise
Categorised in: Franchise
This post was written by Chris Matthias
