Why Blogs are Good for SEO
If you want to improve your SEO, you need to consider adding a blog to your website. Search engine optimization is all about improving your rankings. One of the easiest ways to do that is to regularly add fresh, relevant content to your site. A blog is a great way to do that.
Tip: Blog and content strategies are part of our overall SEO strategy here at Shoreline
To understand how blogs can help improve your rankings, you need to understand how Google and other search engines create their rankings. You probably already know that they look for keywords on your site. The better your keywords match with a search, the higher your ranking will be. However, keywords are only one of the things that search engines use to create their rankings. They also look for new content. New content also makes it more likely that the crawlers will crawl your website. It may sound complicated, and the algorithms can be, but the takeaway is that fresh content that includes relevant keywords will increase your rankings!
Blogs Help Rank Your Site
One of the tricky things about SEO is that the more people look at your site, the higher your site will be ranked. One way to get traffic to your site is to provide current and relevant information for people. A blog is a great way to add relevant information that may not directly sell to your potential customers. If you have an HVAC company, you do not expect customers to hire you to change your air filters, but a blog about the importance of changing your filters can get people to your site. The more traffic you get, the higher you rank. Plus, once you get someone to your website to read a blog, they are more likely to look at other parts of your website.
Time Being Spent On Your Site
Another tricky thing about rankings is that the search engines look at how much time people spend on your site. This makes sense. Imagine you are searching for something, and you land on a keyword stuffed page that is not really offering what you need. You click off of it immediately. That teaches the search engine that the page is not relevant. Blogs encourage visitors to stay and read. The more time on your site, the more relevant it appears, and the higher the ranking.
Of course, blogs are not just about getting traffic. They are also about getting customers. One of the tools we like to use in a blog is to include internal links to other parts of your site. These links can head directly to goods and services that you provide. It makes it easy for customers to make purchases, without having to overtly sell to them in the blog itself.
Categorised in: SEO Insights, The Shoreline Blog
This post was written by Shoreline Content Team
