Proven Ways to Increase Your Conversion Rate
by Jacinda Santora on August 14, 2020
Organic SEO & Blogging
This is internet marketing 101. Write about anything related to your product or industry. Don’t be afraid to include even loosely related topics. Then, Optimize, Optimize, Optimize!! Organic SEO is not only needed but it WILL deliver the best quality leads.
If you sell privacy fencing it’s highly likely that your site’s visitors will have interest in backyard barbecues. Be creative with your content, but never stray so far you can’t get back to your product. Optimize the content to work with your local area as well as all of your target areas.
Pay Per Click Campaigns
Pay-Per-Click (PPC) campaigns allow you to pay websites for sharing your advertisement. You only pay when someone clicks on your ad or by the number of impressions your ad receives. You should use PPC campaigns to drive traffic to landing pages where you’ll convert prospects by capturing their email addresses. When you use Organic SEO, PPC Ads, Social Media Ads and Marketing Automation this network of Digital services will help enhance your traffic and drive more conversions.
Autoresponder Series and Drips
Drip marketing, Sales Funnels, Text Marketing, Automation Marketing (Workflows based on referral sources) are strategies that send, or “drips,” a pre-written set of email messages to customers or prospects over time. When done well, an autoresponder series or a series of automated workflows can move a customer through the Crowd and Committed sales funnel stages, leading directly into a purchase.
Calls to Action
Something we study a lot. Our heat-map reports help show where the user is showing the most interest. For every page of your site ask yourself, “What do I need this reader to DO?” Do they need to call to set up an appointment? Complete a contact form? Download a paper? Watch a video? Decide the action you want your customer to take and add a clear call to action multiple times on the page.
Content upgrades are a great way to offer several calls-to-action in your content, without also displaying several optin forms. Content upgrades are techniques you use to offer your readers a chance to get exclusive bonus content by signing up to your email list.
The best method for offering a content upgrade is to offer a simple link or an image within your content which, when clicked, opens an optin form for that upgrade. CodeinWP used content upgrades to increase conversions 1600% with MonsterLinks. Have a look at our case study to see exactly how they used this combination to convert 28% of readers.
Forms
Include an option for the visitor to choose to receive your email newsletter in your form or on the confirmation page. Many sales funnel examples end with a simple call to action to complete a form.
CRM and Sales Integration
CRM (Customer Relationship Management) is a software that helps you track interactions with current and future customers. It’s a tool to help identify where prospects are in your sales funnel. You can use your CRM to identify which email campaigns a prospect should receive next through cookie detection and retargeting.
Cookies allow you to use the information you already have about your customers to improve their content and offer personalizations. You use it with email marketing and CRM software to customer campaigns for repeat visitors and create special promotions for those who have opted in. Check out our ShorelineCRM CRM & Marketing Automation Software.
Upsells and Cross-sells
Entice the customer to purchase more expensive items, packages, or add-ons during and after the sale. You can do this during the checkout process or as a follow-up email after the initial purchase.
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team
