6 Effective SEO Tips for small business owners

In today’s digital era, it has become an absolute must to have a measurable online presence. However, due to fierce competition, it is not that easy anymore.

But it’s not impossible either. Here are some proven and tested SEO tips, which we want to share with you.

1. Informative Content and Updated Website

It is very important for you to maintain your business website. Informative content and an updated website can gain you the desired success.

First and foremost, having a catchy domain name is crucial. A domain name that describes your business will give your customers an exact idea about your services or product.
Also, your page titles should be crisp & original as well as descriptive. It is necessary to have your contact information on each page of the website for easy access and more visibility.
To improve your search visibility in the local search, mention all the landmarks near your business area, this will help your business to attract customers from nearby areas as well.

2. Update Your Business Listing on Various Local Listing Websites

You must ensure consistency and availability of your business’s listing information on various websites if you want to have a measurable ranking.

Keep a constant check on your contact information and business name, verify your contact details, and make sure they are updated and accurate. Delete any duplicate pages.
Besides updating your listing, make your listing attractive and informative for your customers with content describing your business like photos, videos, website URLs, etc.
Make sure your business is listed in the appropriate category and with relevant keywords.
List your business as per its location. If your business is in multiple locations, then create location-specific pages.

3. Create a Strong Link Strategy

Create a strong link strategy by linking your websites to other websites, this will help you to build an authentic image. But don’t link to unrelated websites as it can have a negative effect.

Use social media to the fullest. Provide links to your social pages. Share the links with your customers while sending emails, newsletters, etc.
Take part in promotional activities. Sponsor local events.
Link with your nearby businesses like coffee shops, restaurants, hotels, etc.
Remember that your link strategy should be authentic. Otherwise, it can do more harm than good.

4. Ask for reviews & respond to customer inquiries & complaints promptly.

Reverting to your customer’s reviews is a good move. Whether the review is positive or negative, revert with a satisfactory reply. Reviews play a major role in building the brand value of your business.

Ask your customers to leave a review because nowadays 89% of customers see reviews before making a purchase. It also gives you a ranking boost. Also, don’t forget to collect their feedback by making them fill out the feedback form while leaving or send them an email regarding the same.
Make sure you revert to all the reviews positive or negative. If a review is positive thank your customer and ask them to associate with your business in the future and if the review is negative satisfy your customer with a valid reason for their discomfort and ask them to connect to you to bring a solution to their problem.
Do not post false reviews because they can create a negative image and reduce your ranking in search engine results.

5. Be connected to your customers via social media

Social media is the best and easiest mode of communication to stay connected to your customers. Regularly update your social media pages to improve your search engine rankings. Attract more followers using high quality content.

Create a strong and effective social media strategy.
Regularly update about your new product or services or new offers to attract more viewers.
Revert to your viewer’s comments or queries. This will create customer satisfaction and leave a positive impact.

6. Media coverage

Getting Media coverage from a credible news channel or website will create a long-term and positive impact. It will provide you with the level of branding, necessary to establish a business.
Connect to the local media or blogging website and invite them to your workplace to enjoy your services, it will encourage them to write positively about your business and rate your services. You can send them Press Releases of events conducted by you or you can also invite them to the launch of a new product/service.

Categorised in: SEO Insights, The Shoreline Blog

This post was written by Shoreline Content Team