You must have received a ton of SEO advice from all kinds of sources. While some of them sound cool and trendy, they do absolutely nothing for your business. On the other hand, some SEO tactics actually do work, but they take a long time to deliver expected results. Hence, we bring to you 101 proven, actionable SEO tips that will get you results in real-time.
Basic SEO
- Videos are highly effective! Do not shy away from using and optimizing them.
- Make sure you pay close attention to user intent search queries when you are conducting keyword research.
- Work on building authority & trust. Start creating original content that clearly signifies your expertise and business goals.
- Create user-friendly content. Learn about the latest user trends and human behaviour before creating content.
- Get those customer reviews! Build a strategy wherein your customers can provide their reviews or feedback easily.
- It is best to bring in an SEO professional right from the beginning, so that the web design, especially the mobile version, is SEO-friendly.
- Strive to meet client expectations. Not being able to meet their expectations may cost your business its credibility.
- Using ‘exact match’ keywords isn’t necessary as Google is quite capable of associating topical keyword search terms.
- You may want to try personalizing your call to actions based on a referral, location, or keyword search query.
- Keep the domain name short. Make sure the one you choose contains less than 15 characters so that it’s easy to remember for the users.
- Remember to look for all variations of your site in the search engine. For example http://xyz.com http://www.xyz.com https://xyz.com https://www.xyz.com
Mobile SEO
- Mobile-first is the way to go. With Google switching to mobile-first indexing, it is wise to check how the search engine ranks your mobile site using the Mobile-Friendly Test Tool in Google Search Console (GSC).
- See if AMP & PWA work for you. If you do not have a mobile site, your Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWA) will be served up in the mobile-first index.
- Get rid of those pop-ups and interstitials as they can be annoying on a mobile site unless they serve as a warning for age restrictions or data privacy.
- Scroll tracking on Google AMP can be very useful and implemented easily through Google Tag Manager.
- Add forms to your AMP to attract leads.
- Consider investing in PWA. As PWAs are expected to replace 50% of consumer-facing apps, investing in them is highly recommended for B2C businesses.
- Boost your click-through rates with breadcrumbs. Creating a clear path to follow with the help of breadcrumbs will help you increase the click-through rate on your mobile site.
Technical SEO
- Migrate your site to HTTPS. While you do that, be sure not to make any additional changes, as Google may not acknowledge these changes.
- As search engines crawl even duplicate URLs, it is important to use canonical tags.
- Keep the loading speed down to 2-3 seconds. Use the Core Web Vital report along with your developer to figure out how you can improve your site loading speed.
- Aim for Google’s Top Stories Carousel. The best way to make it there is by creating AMP pages, publishing legitimate news, and submitting the site to Google News.
- Remember to Use rel=canonical tags. Any page that can be reached through different URLs should have the rel=canonical tag to avoid any confusion about duplicate content.
- Always remember to check whether your pages are indexed with ‘site:domain’ search and that none of them is double-indexed.
- Ensure that you do not use more than one H1 tag per page.
- Use Image Alt Attributes. As Google is now moving towards visual search, this is one important aspect you should not ignore.
- Creating separate sitemaps for sections like images, videos, blogs, etc. will help Google to focus its crawl.
- If your site has dynamic URLs, adjust the URL parameters in GSC.
- Remember to change all the internal links from HTTP to HTTPS before you migrate your site.
- In order to improve your user experience and SEO, always add breadcrumbs to your site.
Categorised in: The Shoreline Blog
This post was written by Shoreline Content Team
